Following a rigorous season of trials and qualification events, six of the competing Team Kellogg’s™ U.S. Olympic athletes have demonstrated from great starts come great things by being named to Team USA™. With the Opening Ceremony for the Sochi 2014 Olympic Winter Games starting today Feb. 7, these U.S. Olympic athletes have earned the chance to be among those proudly representing their country.
From now through the Games, fans can view the Team Kellogg’s athletes’ inspirational beginnings through a series of Start Story videos, which follow their journeys to the Sochi Games.
These web videos are part of Kellogg’s ‘Give A Great Start’ program, to give fans a chance to help provide breakfast to kids in need. For each “Great Start” consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached. To learn more, visit Kelloggs.com/teamusa.
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